Value Added Opportunities (VAOs)

Transcript:

0:11
I know it's a mouthful, we actually call them VAOs internally. And before you come at us, know that the long name was taken directly from Google Wallet's terminology, as this is a Google Wallet-only feature, but we do have an Apple Wallet backfill we'll talk about later.

0:29
We have to give credit where it's due. Google has been releasing a lot of really cool native mobile wallet features lately, which makes its mobile wallet pass experience even more app-like, but without the friction of having users download an app.

0:44
And with Badge, we just make it really easy for you to implement it. Now, let's take a look at this demo lounge pass that we have going on.

0:55
let's face it, users, myself included, are often a little clueless and maybe just plain lazy. We're not always going to know what to do, uh, how to go to the bathroom.

1:09
So, the pass details, aka back of the pass, by tapping those Or, app tplinks, right here. And, not only that, that, you'll be able to do it with a header, a description, and a thumbnail image.

1:33
You can also add more than one video, which will trigger this video. So, I'm all recommendations link to appear, and then tapping on that brings you to a screen with all the VAOs.

1:46
Now, think about the use case of providing multiple personalized offers that are available to a given user. Uhm, this could be something based on membership or even transaction history.

2:00
We're sure you already have some of this data in a CRM or something like that. Now, I want you to know how accessible this is and you can implement these VAOs.

2:12
So let's go ahead and take a look at our documentation.

2:16
do want to make it clear that VAOs is a feature that is currently only available via for badges API using customers.

2:24
If you really want a UI for editing VAOs, I suggest that you bug your account or success manager to get me to prioritize it.

2:36
If the, if the reason requests come in, I, I promise you that I will, but as a badge API using customer, you should be very familiar with our API reference as you see right here.

2:50
And you can find the VAOs under. The past level and what that means is that every single pass can have its own unique set of VAOs.

3:03
The user experience can be personalized. It doesn't have to be the same set of. Of VAO set at the past template Now going into the absurd value added opportunity API endpoint.

3:19
There are a few things that I want to point out. what I wanted to clarify is this value added opportunity ID parameter.

3:29
And, this parameter, this is especially important if you want to track performance of a if you're using different variants of copies.

3:40
ID, and thumbnail, and header, and body, over time, using single value Added Opportunity ID It will allow you to group track clicks within the same bucket, so, use this strategically, it can be extremely helpful.

4:00
And then below that, you'll see all the different parameters that dictates how the VAO is going to appear to the end user.

4:10
And the one that I wanted to point out, or the two, is the start at date and time, and the end at date and time.

4:20
And the cool thing about this is you can really start treating this module this VAO as a real campaign that appears when you want it to and disappears when you want it to.

4:36
most offers don't last forever, and you don't want to have to manually go in here and change brought this up before, we do have a nice backfill for Apple Wallet, where all the value added opportunities that you add using this endpoint are linked to as the first item on the back of the pass for Apple

5:00
Wallet users. It's not perfect, but it'll do for now. But, I do think that this is an essential if you have Android as a large percentage of your customer base.

5:15
I do think this combination of using VAOs, as well as our push notification API endpoint, uhm, to alert people when and if a VAO is available, or even when it's about to expire, that is going to really increase engagement, with whatever content that you want to put in front of them, or whatever goal that you have for them.

5:41
that was value-added opportunities in a nutshell. Thanks for taking the time to hear me out, and stay tuned for the next product video.