Email fatigue is real. App installs are slow. And digital ads often get scrolled past. But mobile wallet campaigns offer something better—direct, persistent access to your audience through their Apple Wallet or Google Wallet.

With one tap, a customer can save a loyalty card, digital coupon, or event pass. From there, brands can deliver personalized updates that land directly on the lock screen—without needing to send another email or build another app.

Mobile wallet campaigns are fast to launch, easy to scale, and high-performing across industries—from retail to hospitality to events.

Let’s explore five campaign types that are proven to work.

1. Loyalty Campaigns: Make Loyalty Cards Actually Work

Loyalty programs often fail because customers forget they signed up. Mobile wallet loyalty campaigns fix that by turning traditional loyalty cards into dynamic, always-on engagement tools.

When a customer adds a loyalty card to their mobile wallet, it becomes a live channel for updates: reward point balances, tier changes, and exclusive offers can be pushed straight to the lock screen. No app required.

With Badge: Brands can design and automate mobile wallet loyalty campaigns using ready-made templates—making it simple to launch or modernize a loyalty rewards program that actually drives repeat visits and purchases.

2. Offer Campaigns: Smarter Digital Coupons That Convert

Mobile wallet offers are a more effective version of digital coupons. Instead of being forgotten in inboxes or printed at checkout, offers saved to the wallet stay visible—and update in real time.

Use cases include:

• Geo-triggered coupons when a customer is near a store

• Expiring weekend offers that update barcode and terms automatically

• Personalized “we miss you” incentives based on inactivity

With Badge: You can run digital coupon campaigns that update the same wallet pass with new offers—no need to issue a new one each time. Trigger notifications based on time, behavior, or location for high-impact results.

3. Event Campaigns: Ditch the PDFs for a Better Digital Ticket

The days of emailing PDFs and printed passes are over. With mobile wallet event campaigns, you can issue a digital ticket that’s easy to save and update—ideal for festivals, concerts, conferences, and venue-based experiences.

Each digital ticket includes real-time event info, attendee details, entry codes, and lock screen notifications. These can be used for last-minute updates, reminders, or to drive attendance and engagement at nearby experiences like concession stands, merch tables, or partner activations.

With Badge: Event campaigns support barcode updates, attendee personalization, group check-ins, and session alerts—all managed through a single pass. No app. No inbox clutter. Just seamless access and communication.

4. Membership Campaigns: Turn Your Membership Program Into a Mobile Experience

Running a membership program? Mobile wallet passes make it easier for members to access benefits—and for brands to keep them engaged.

Whether you're offering monthly perks, VIP access, or loyalty tier upgrades, these wallet-based passes can display membership status and trigger updates like:

• “Your benefits have refreshed”

• “New perks unlocked for Gold members”

• “Renew now to keep your rewards”

With Badge: You can automate your membership program with time-based or behavior-based triggers, send renewal reminders, and push content based on member tier—all without building a new app.

5. Custom Campaigns: For Everything Else That Doesn’t Fit the Mold

Some brands need flexibility beyond loyalty, offers, or tickets. That’s where custom mobile wallet campaigns come in.

Whether it’s pushing a shift schedule to an employee, sending real-time alerts for travel or logistics, or embedding wallet features, your already robust and dynamic SaaS platform custom campaigns allow you to adapt the wallet to your unique workflow.

With Badge: Developers can trigger pass updates through API calls, link wallet passes to real-time data sources, and configure push notifications to fire at exactly the right time. Perfect for complex business logic or ecosystem integrations.

How It All Works with Badge

Badge is the only platform built to support high-performance mobile wallet campaigns across use cases. Whether you're a marketer or a developer, Badge gives you full control—no-code for speed, and APIs for scale.

1. Build Campaigns Fast

• No-Code Builder: Create loyalty cards, digital coupons, membership passes, or digital tickets right in the dashboard. Define visuals, logic, and scheduling without dev help.

• Robust API: Automate pass creation, updates, and trigger logic. Integrate with CRM, POS, loyalty platforms, or mobile apps.
  

2. Trigger the Right Message at the Right Time

• Time-based: Reminders 48 hours before an event or renewal

• Location-based: When a user is within 500m of a store

• Behavior-based: Triggered by a purchase, scan, or account status

• Pass takeover: Update the pass instantly to highlight a new message or offer, right on the lock screen
  

3. Personalize and Measure Everything

• Add custom fields like name, loyalty tier, or membership level

• Track campaign performance: downloads, activations, redemption

• Use Pass Download Links to connect wallet campaigns with your CRM
  

4. Drive More Activations

• Prompt customers to add passes post-signup or post-purchase

• Use follow-up SMS or email reminders to boost activations

• Measure drop-off and re-engage users automatically
  

5. Embed Campaigns Into Your Own Platform

• Native Integration: Add wallet campaign capabilities directly into your SaaS, POS, or ecosystem product.

• White-Labeled Experience: Let your users issue branded wallet passes from your interface.

Why Mobile Wallet Campaigns Are Worth It

Traditional marketing channels are noisy, fragmented, and hard to measure. Mobile wallet campaigns offer something different:

• Built-in opt-in push notifications

• Real-time updates and personalization

• Better performance than email or apps

• A consistent, branded experience without technical friction

And with Badge, you get a platform that makes all of this possible, from loyalty rewards programs to digital coupon distribution to scalable membership program engagement.

Explore Badge Campaigns and see how brands are turning passive moments into real-time impact.

Want to see it in action? Talk to our team and discover how Badge can work for your platform.

Badge Frequently Asked Questions (FAQs)

What is mobile wallet marketing?

Mobile wallet marketing is the practice of using Apple Wallet or Google Wallet to deliver loyalty cards, digital coupons, event tickets, and membership passes directly to customers’ smartphones. This channel allows brands to engage users through persistent, lock screen-visible passes and real-time push notifications, without relying on traditional email or app-based campaigns.

What types of mobile wallet campaigns deliver the best results?

The five most effective mobile wallet campaign types are:

1. Loyalty card campaigns for always-on rewards and repeat visits

2. Digital offer/coupon campaigns for real-time, high-visibility promotions

3. Event ticket campaigns for seamless digital check-in and live updates

4. Membership campaigns for ongoing engagement and tiered perks

5. Custom campaigns that support any workflow, such as schedules, alerts, or dynamic passes

Brands use platforms like Badge to automate and personalize each type of campaign for maximum engagement.

How do mobile wallet loyalty campaigns work?

Mobile wallet loyalty campaigns transform traditional loyalty cards into dynamic, interactive passes. Once a customer adds a loyalty card to their Apple Wallet or Google Wallet, brands can push real-time updates, like point balances, tier changes, or exclusive offers, directly to the lock screen, driving higher repeat purchases and ongoing participation.

What are the benefits of running digital offer or coupon campaigns in Apple Wallet or Google Wallet?

Digital coupons saved to a mobile wallet stay visible, are easy to redeem, and can update in real time. Brands can trigger notifications based on a user’s location, behavior, or campaign schedule, resulting in:

• Higher redemption rates

• More personalized incentives

• Less inbox clutter or missed offers

Platforms like Badge allow you to update the same pass with new offers, so users always see the latest promotion.

Why should event teams use mobile wallet tickets instead of PDFs or printed passes?

Mobile wallet event tickets eliminate the friction of email attachments and paper. Event passes are easy to save, update in real time, and deliver:

• Lock screen reminders and entry codes

• Personalized attendee details

• Last-minute updates or venue alerts

This leads to faster check-in, increased attendee engagement, and a smoother event experience.

How can brands upgrade their membership programs with mobile wallets?

Mobile wallet membership passes give members instant access to benefits and allow brands to automate engagement. Brands can trigger tier upgrades, renewal reminders, and personalized content, keeping members active and reducing churn, all without requiring an app install or extra steps.

How does Badge help brands launch and manage mobile wallet campaigns?

Badge is an all-in-one mobile wallet marketing platform that enables both marketers and developers to:

• Build campaigns fast with a no-code dashboard or robust API

• Trigger updates by time, location, or user behavior

• Personalize passes and track campaign performance

• Drive more activations with built-in prompts and reminders

• Embed wallet capabilities natively into your SaaS or POS platform

Are mobile wallet campaigns better than email or app-based marketing?

Yes. Mobile wallet campaigns offer built-in push notifications, real-time personalization, and persistent visibility on the lock screen, delivering higher engagement and ROI compared to traditional channels like email or standalone apps. Customers don’t need to download another app or dig through inboxes to access your offer or pass.

How do I get started with mobile wallet marketing using Badge?

You can launch mobile wallet campaigns with Badge in just a few steps:

• Use the no-code builder to create passes, or integrate with your existing tools via API

• Define logic and triggers for updates and notifications

• Deliver passes to customers via links, email, or SMS

• Track downloads, activations, and engagement in real time