Email fatigue is real. App installs are slow. Digital ads often get scrolled past. Marketers are fighting harder than ever to capture attention in an environment where customer engagement is fragmented across too many channels.

Mobile wallet campaigns change the equation. Instead of competing for space in crowded inboxes or app stores, brands can connect directly through Apple Wallet and Google Wallet. These apps are already installed on billions of devices worldwide.

With a single tap, customers save a loyalty card, coupon, or event ticket. From that moment, brands unlock a persistent channel to their lock screen with real-time updates, reminders, and personalized offers. No new app. No inbox clutter. Just direct, high-visibility engagement.

In this guide, we’ll explore five mobile wallet campaign types that consistently deliver results and show how Badge makes them simple to launch, personalize, and scale.

1. Loyalty Campaigns: Make Loyalty Cards Actually Work

Traditional loyalty programs often underperform because they rely on plastic cards or apps that customers forget to use. Mobile wallet loyalty campaigns solve this by putting loyalty directly on the device people check more than 150 times a day.

When a customer adds a loyalty card to their mobile wallet, it becomes an interactive, always-on channel. Brands can:

• Show real-time points balances and tier progress

• Push instant updates such as “You just unlocked Gold status”

• Deliver personalized offers based on loyalty data

This shifts loyalty programs from passive enrollment to active participation. Customers see their value grow every time they open their phone.

With Badge: You can create mobile wallet-ready loyalty campaigns in minutes using pre-built templates or APIs. Automation ensures updates such as points or tier changes flow directly from your CRM into the wallet pass. The result is loyalty cards that customers actually use and programs that drive measurable repeat purchases.

2. Offer Campaigns: Smarter Digital Coupons That Convert

Paper coupons are forgotten. Email offers get buried. SMS codes often expire before being used. Mobile wallet offers cut through the noise by staying visible, persistent, and context-aware.

Examples include:

• Geo-triggered coupons that appear when a customer is near your store

• Flash sales with auto-expiring barcodes

• Personalized discounts for customers who have not purchased recently

Because wallet offers are stored directly on the device, they do not require app downloads or inbox digging. They live where customers already are and update automatically when new promotions are added.

With Badge: Marketers can refresh the same wallet pass with new offers instead of reissuing codes. Push notifications can be triggered by purchase history, inactivity, or location, making every offer timely and personal. This drives redemption rates that outperform email or SMS campaigns.

3. Event Campaigns: Ditch the PDFs for a Better Digital Ticket

Printed tickets and PDF attachments are slow, insecure, and easy to lose. Mobile wallet event passes solve this by making entry seamless and communication dynamic.

Event organizers can:

• Deliver secure, scannable barcodes directly in the wallet

• Push updates about venue changes or schedules

• Send reminders such as “Doors open in 30 minutes”

• Promote merchandise or concessions during the event

This not only improves attendee experience but also reduces operational overhead of event campaigns. No more last-minute reprints or endless support emails.

With Badge: You can issue personalized tickets at scale, enable group or family check-ins, and automate event reminders. Every interaction from purchase to entry lives inside one pass, making event communication frictionless.

4. Membership Campaigns: Turn Your Membership Program Into a Mobile Experience

Membership programs succeed only if customers can easily see and use their benefits. Too often, members sign up and then disengage because perks are not accessible or visible.

Mobile wallet membership passes fix this by keeping benefits front and center. Brands can:

• Push monthly benefit reminders such as “Your free class credits are ready”

• Notify members of new perks unlocked at higher tiers

• Send renewal reminders directly to the lock screen

This creates ongoing touchpoints that drive retention and engagement long after sign-up.

With Badge: Membership campaigns are fully automated. You can send renewal prompts, tier upgrades, and perk notifications without building a separate app. This reduces churn and keeps members actively participating in your program.

5. Custom Campaigns: For Everything Else That Doesn’t Fit the Mold

Not every campaign fits neatly into loyalty, offers, or events. Mobile wallets are flexible enough to support custom workflows for industries beyond retail and hospitality.

Examples include:

• Employee passes such as digital schedules or access badges

• Travel alerts including gate changes, boarding times, or baggage updates

• Billing reminders with utility due dates and “pay now” QR codes

• Healthcare passes for appointment reminders or vaccination records

With Badge: Developers can connect passes to real-time data streams via APIs, set business-rule triggers for notifications, and embed wallet functionality directly into existing platforms. This adaptability makes wallet campaigns viable across industries from healthcare to HR.

How It All Works with Badge

Badge is the only platform built to support high-performance mobile wallet campaigns across use cases. Whether you're a marketer or a developer, Badge gives you full control—no-code for speed, and APIs for scale.

1. Build Campaigns Fast

• No-Code Builder: Create loyalty cards, digital coupons, membership passes, or digital tickets right in the dashboard. Define visuals, logic, and scheduling without dev help.

• Robust API: Automate pass creation, updates, and trigger logic. Integrate with CRM, POS, loyalty platforms, or mobile apps.
  

2. Trigger the Right Message at the Right Time

• Time-based: Reminders 48 hours before an event or renewal

• Location-based: When a user is within 500m of a store

• Behavior-based: Triggered by a purchase, scan, or account status

• Pass takeover: Update the pass instantly to highlight a new message or offer, right on the lock screen
  

3. Personalize and Measure Everything

• Add custom fields like name, loyalty tier, or membership level

• Track campaign performance: downloads, activations, redemption

• Use Pass Download Links to connect wallet campaigns with your CRM
  

4. Drive More Activations

• Prompt customers to add passes post-signup or post-purchase

• Use follow-up SMS or email reminders to boost activations

• Measure drop-off and re-engage users automatically
  

5. Embed Campaigns Into Your Own Platform

• Native Integration: Add wallet campaign capabilities directly into your SaaS, POS, or ecosystem product.

• White-Labeled Experience: Let your users issue branded wallet passes from your interface.

Why Mobile Wallet Campaigns Are Worth It

Traditional marketing channels are noisy, fragmented, and hard to measure. Mobile wallet campaigns offer something different:

• Built-in opt-in push notifications

• Real-time updates and personalization

• Better performance than email or apps

• A consistent, branded experience without technical friction

And with Badge, you get a platform that makes all of this possible, from loyalty rewards programs to digital coupon distribution to scalable membership program engagement.

Explore Badge Campaigns and see how brands are turning passive moments into real-time impact.

Want to see it in action? Talk to our team and discover how Badge can work for your platform.

Badge Frequently Asked Questions (FAQs)

What is mobile wallet marketing?

Mobile wallet marketing is the practice of using Apple Wallet or Google Wallet to deliver loyalty cards, digital coupons, event tickets, and membership passes directly to customers’ smartphones. This channel allows brands to engage users through persistent, lock screen-visible passes and real-time push notifications, without relying on traditional email or app-based campaigns.

What types of mobile wallet campaigns deliver the best results?

The five most effective mobile wallet campaign types are:

1. Loyalty card campaigns for always-on rewards and repeat visits

2. Digital offer/coupon campaigns for real-time, high-visibility promotions

3. Event ticket campaigns for seamless digital check-in and live updates

4. Membership campaigns for ongoing engagement and tiered perks

5. Custom campaigns that support any workflow, such as schedules, alerts, or dynamic passes

Brands use platforms like Badge to automate and personalize each type of campaign for maximum engagement.

How do mobile wallet loyalty campaigns work?

Mobile wallet loyalty campaigns transform traditional loyalty cards into dynamic, interactive passes. Once a customer adds a loyalty card to their Apple Wallet or Google Wallet, brands can push real-time updates, like point balances, tier changes, or exclusive offers, directly to the lock screen, driving higher repeat purchases and ongoing participation.

What are the benefits of running digital offer or coupon campaigns in Apple Wallet or Google Wallet?

Digital coupons saved to a mobile wallet stay visible, are easy to redeem, and can update in real time. Brands can trigger notifications based on a user’s location, behavior, or campaign schedule, resulting in:

• Higher redemption rates

• More personalized incentives

• Less inbox clutter or missed offers

Platforms like Badge allow you to update the same pass with new offers, so users always see the latest promotion.

Why should event teams use mobile wallet tickets instead of PDFs or printed passes?

Mobile wallet event tickets eliminate the friction of email attachments and paper. Event passes are easy to save, update in real time, and deliver:

• Lock screen reminders and entry codes

• Personalized attendee details

• Last-minute updates or venue alerts

This leads to faster check-in, increased attendee engagement, and a smoother event experience.

How can brands upgrade their membership programs with mobile wallets?

Mobile wallet membership passes give members instant access to benefits and allow brands to automate engagement. Brands can trigger tier upgrades, renewal reminders, and personalized content, keeping members active and reducing churn, all without requiring an app install or extra steps.

How does Badge help brands launch and manage mobile wallet campaigns?

Badge is an all-in-one mobile wallet marketing platform that enables both marketers and developers to:

• Build campaigns fast with a no-code dashboard or robust API

• Trigger updates by time, location, or user behavior

• Personalize passes and track campaign performance

• Drive more activations with built-in prompts and reminders

• Embed wallet capabilities natively into your SaaS or POS platform

Are mobile wallet campaigns better than email or app-based marketing?

Yes. Mobile wallet campaigns offer built-in push notifications, real-time personalization, and persistent visibility on the lock screen, delivering higher engagement and ROI compared to traditional channels like email or standalone apps. Customers don’t need to download another app or dig through inboxes to access your offer or pass.

How do I get started with mobile wallet marketing using Badge?

You can launch mobile wallet campaigns with Badge in just a few steps:

• Use the no-code builder to create passes, or integrate with your existing tools via API

• Define logic and triggers for updates and notifications

• Deliver passes to customers via links, email, or SMS

• Track downloads, activations, and engagement in real time