For businesses making wallets a foundational part of their customer experience
Get unlimited passes with every plan
Simple platform pricing and transparent messaging fees that grow with you.
Compare plans and features
Badge delivers the same core wallet and engagement capabilities across all plans. Pick the infrastructure, messaging performance, and support level designed for your volume and complexity.
Core
Enterprise
Strategic
Scale and Performance
Wallet Passes
Scale your wallet program to millions of active passes across markets and brands
Unlimited
Unlimited
Unlimited
Carrier network
Badge Workspaces
Organize passes, campaigns, and teams within dedicated environments
Unlimited
Unlimited
Unlimited
Carrier network
Message Delivery Rate
Reach your wallet audience faster with rapid delivery of time-sensitive push notifications
Industry-Leading
Accelerated
Priority
Carrier network
Pass Update Rate
Keep every pass current by delivering updates to attributes, balances, and offers
Industry-Leading
Accelerated
Priority
Carrier network
Infrastructure
Legacy Pass Migration
Seamlessly bring existing wallet passes into Badge for unified management and analytics
YES
YES
YES
Carrier network
Single Sign-On (SSO)
Centralize authentication and secure access for enterprise users
YES
YES
YES
Carrier network
Data Locality
Choose regional data storage to meet privacy and regulatory requirements
NO
YES
YES
Carrier network
Custom/Localized Sign-Up Pages
Capture user data and distribute passes through branded landing pages
NO
YES
YES
Carrier network
White Label Workspaces
Customize branding and domains for multi-tenant or partner deployments
NO
NO
YES
Carrier network
Isolated Infrastructure
Deploy in a dedicated environment for compliance, performance, or scale
NO
NO
YES
Carrier network
Custom SLAs
Define uptime, performance, and support commitments tailored to your enterprise
NO
NO
YES
Carrier network
Audit Logs
Track user activity and system events for security and compliance visibility
NO
NO
YES
Carrier network
Support
Response Time
Maximum time to receive a response from Badge support
24-hour response for all inquiries
12-hour response with priority routing
6-hour response with dedicated support channels
Carrier network
Onboarding
Level of guidance and involvement provided during setup and implementation
Guided onboarding with a success manager
High-touch onboarding with collaborative launch planning
Full-service onboarding with on-site enablement
Carrier network
Customer Success Calls
Frequency and format of scheduled check-ins with your success manager
Monthly success calls for progress and optimization
Weekly success calls for performance and strategy alignment
Weekly, on-demand, or in-person sessions for strategic planning
Carrier network
Communication
Supported channels for contacting the Badge support and success teams
Support via phone, chat, and email
Support via phone, chat, and email with expanded access
Support via phone, chat, and email with dedicated Slack or Teams
Carrier network
Roadmap Priority
Degree of influence and access to upcoming product features and releases
Standard roadmap feedback and planning
Prioritized access to new features and betas
Custom roadmap influence and early feature access.
Carrier network
Reporting
Type and depth of performance, usage, and success reporting available
Standard performance and usage reporting
Enhanced analytics and success summaries
Custom business impact and performance reporting
Carrier network
Platform
Pass Creator
Design and issue Apple & Google Wallet passes in minutes with a no-code editor
YES
YES
YES
Carrier network
Customer Engagement Platform
Build, automate, and analyze wallet campaigns, offers, and Dynamic Wallet Messages, complete with segmentation, triggers, and real-time performance insights
YES
YES
YES
Carrier network
APIs
Connect Badge to your apps, CRM, CDP, and data systems to automate workflows and integrations
YES
YES
YES
Carrier network
Embed SDK
Bring Badge’s pass and campaign experiences directly into your own app or platform
YES
YES
YES
Carrier network
Parity Layer
Ensure feature and design consistency across Apple Wallet and Google Wallets
YES
YES
YES
Carrier network
Wallet Analytics
Track installs, activations, redemptions, and campaign performance in real time
YES
YES
YES
Carrier network
Workspace Permissions
Manage access across teams, brands, and organizations securely
YES
YES
YES
Carrier network
Engagement & Campaigns
Push Notifications
Send real-time messages to drive engagement, visits, and redemptions
YES
YES
YES
Carrier network
Segmentation Engine
Target audiences based on behavior, location, or pass attributes
YES
YES
YES
Carrier network
Location-Based Messages
Trigger notifications when users enter or leave defined geofences
YES
YES
YES
Carrier network
iBeacon-Triggered Messages
Deliver proximity-based messages through beacon detection
YES
YES
YES
Carrier network
Dynamic Pass Campaigns
Automatically update pass visuals and content for seasonal or time-bound promotions
YES
YES
YES
Carrier network
Linked Passes
Connect multiple passes to create cross-program engagement flows
YES
YES
YES
Carrier network
Native Offers
Display personalized promotions directly inside wallet passes
YES
YES
YES
Carrier network
Campaign Analytics
Measure engagement, conversions, and performance across all wallet campaigns
YES
YES
YES
Carrier network
How wallet messages compare to other messages
Feature
Wallet Messaging Service
(WMS)
(WMS)
Rich Communication Services
(RCS)
(RCS)
Multimedia Messaging Service
(MMS)
(MMS)
Short Message Service
(SMS)
(SMS)
Delivery Channel
Apple Wallet & Google Wallet
Data / Carrier hybrid
Carrier network
Carrier network
Opt-In Behavior
Enabled by default when a pass is added (built-in consent)
Requires user enablement
Requires explicit opt-in
Requires explicit opt-in (TCPA)
Richness
Highest
High
Medium
Low
Audience Authenticity
100% verified human (real device + installed pass)
Variable (device-dependent)
None
None
Content Type
Push + pass update (barcode, image, value, buttons)
Rich cards & buttons
Text + static media
Text only
Personalization
Real-time data personalization from wallet fields
Template-based
Limited
Minimal
Interactivity
Tap, scan, redeem, geo-trigger, link click
Buttons, replies
Link click
Link click
Persistence
Lives on device inside wallet pass
Temporary
Temporary
Temporary
Ownership & Privacy
Standard performance and usage reporting
Carrier / OS
Carrier
Carrier
WMS
Badge-Managed Services: We handle the execution, you focus on the results
Badge provides full-service support across every stage of the wallet lifecycle—from strategy and design to launch and optimization—helping enterprises achieve ROI faster, with less operational work.
Frequently asked questions
How does Badge pricing work?
Badge pricing is based on the number of wallet messages sent or managed. Each plan includes unlimited passes, and your costs scale with messaging volume and feature tier. As plans scale, customers gain access to more premium levels of support.
What’s the difference between Core, Enterprise, and Strategic plans?
Each plan includes the same core wallet infrastructure. Higher tiers add more performance and faster pass update speeds, so you can scale campaigns globally with guaranteed delivery.
Can I change plans as my business grows?
Yes. Badge pricing is built to scale. You can upgrade tiers or adjust your messaging volume as your wallet program expands—our team will help tailor your plan to match your growth.
Do I need developers to get started?
Not necessarily. Badge includes a no-code editor so marketers can design and launch wallet passes instantly. For technical teams, our APIs make it easy to automate workflows or integrate Badge into your stack.
Can I test Badge before purchasing a plan?
Yes. You can start with a free sandbox trial to explore Badge’s features, design wallet passes, and test integrations before upgrading to an enterprise plan. Start building to try it out.
What kind of support does Badge provide?
Every plan includes dedicated onboarding and ongoing success management. Higher tiers include faster response times and dedicated Slack or Teams channels for direct collaboration.
How quickly can I get started with Badge?
Brands can issue their first wallet campaign in days. Badge is designed for speed and scale, so you can start with a small pilot program and expand to thousands of messages without heavy development cycles.
What happens if my campaign volume spikes?
Badge’s infrastructure automatically scales to handle spikes in traffic. Higher-tier plans guarantee larger burst capacity and faster throughput during high-demand events.
Is Badge compliant with Apple and Google wallet standards?
Yes. Badge is built in full compliance with Apple Wallet andGoogle Wallet policies, ensuring your passes stay secure, and fully functional across all devices.
Are mobile wallet campaigns secure and privacy-friendly?
Yes. Wallet passes are opt-in by design, which means customers choose to install them. Brands can deliver personalized content without relying on third-party cookies or invasive tracking. This makes mobile wallet marketing both effective and compliant with modern privacy standards such as GDPR and CCPA.
Have more questions? Drop us a message at info@trybadge.com, we’re happy to help!
What are the top use cases for dynamic passes in Apple and Google wallets?
Brands are already using wallet passes for
Loyalty programs
Membership cards
Gift cards
Event tickets
Coupons and offers
that track points and rewards
that simplify access and renewals
that update with balances and reminders
with real-time schedule updates and check-in access
that refresh automatically
Let's build your wallet strategy together
Talk to our team to find the right plan for your business goals and scale, backed by enterprise-level support at every step.
