Bring cardholder benefits to wallets
Issue card-linked benefits into Apple Wallet and Google Wallet, with secure delivery, real-time updates, and minimal integration effort.
Trusted by the world’s leading brands.
Wallets are the new cardholder touchpoint
Higher card usage
Provision cards into Apple and Google Wallet at approval. Cardholders can pay immediately, increasing early and repeat spend.
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Dynamic updates
Wallet passes refresh automatically as benefits change. Tiers, rewards, and expirations stay current without reissuing cards or user action.
Real-time notifications
Send transaction alerts and contextual updates through wallet notifications. Messages appear instantly on a trusted, device-native surface.
Secure by design
Wallet passes use device-level encryption and biometrics. Badge adds SOC 2–certified, GDPR-compliant infrastructure built for banks.
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A new surface for cardholder experiences
Payment cards
Instantly issue virtual debit or credit cards to Apple and Google Wallet. Update card art, perks, and benefits automatically. Drive higher activation and top of wallet usage from day one.
Bank rewards and offers
Bring cash back, merchant offers, and personalized rewards into the wallet. Deliver timely updates and notifications so cardholders see and act on offers at the right moment.
Membership and premium tiers
Issue digital membership cards for premium or subscription programs. Display tier status, benefits, and progress in real time to reinforce value and encourage ongoing engagement.
Event and access passes
Distribute event tickets and exclusive access passes through mobile wallets. Details stay automatically in sync, making entry seamless while reducing friction and support overhead.
Cardholder engagement is falling behind
Legacy friction
Physical cards get lost, slowing transactions and activation
Rising customer expectations
74% of Gen Z will switch services due to poor communications
Rewards redemption is low
43% of users abandon rewards with 2+ steps to redeem
Card linked offers lack visibility
34% of consumers have never heard of them
The wallet platform built for scale
35%
Increase in Average Order Value
20%
Increase in Loyalty Signups
90%
Increase in Redemption Rate
15%
Increase in Purchase Frequency
96%
6 month retention rate
How HOKA connects with customers in wallets
Challenge
Hoka wanted a modern loyalty experience for more than 4.4 million members to simplify member identification, automate data capture, and elevate rewards across markets.
Solution
With Badge, Hoka launched a personalized wallet loyalty pass that lives on the shopper’s phone, syncs with their existing systems, and keeps rewards visible at checkout.
17%
Higher purchase frequency among active users
4%
More revenue per customer from active pass users, despite $20 credit
Connects seamlessly with existing banking and fintech systems
Badge integrates through APIs with card issuance platforms, banking cores, rewards engines, and mobile apps. No re architecture required.
Use Badge to instantly issue wallet passes, sync customer data, manage rewards, and trigger real time updates. We handle device authentication, tokenization, and wallet compliance.
