The operating platform for mobile wallets
Apple Wallet and Google Wallet are now persistent customer interfaces. Badge turns them into an owned, programmable surface.
Trusted by leading businesses.
Everything you need to run wallets at scale
Issue
Design and issue wallet passes
Design once and issue passes across wallet ecosystems.
Create and issue passes for Apple Wallet and Google Wallet.
Support loyalty, gift cards, tickets, and memberships.
Issue once and update throughout the lifecycle.
Integrate
Integrate with your existing systems
Connect wallets to your systems using Badge APIs
Connect wallets to the systems you already run.
Sync identity, balance, status, and eligibility.
Keep wallets aligned with source-of-truth data.
Message
Message customers through wallets
Trigger messages from wallet events and data changes
Send push notifications to customers' lock screens
Trigger messages based on status, location, or events
Trigger geofenced offers near a store or event
Measure
Measure wallet performance
Observe how wallets are issued, updated, and used
Wallets are measurable surfaces
Track installs, updates, message delivery, and usage
Understand performance end to end
Embed
Embed wallet capabilities
Expose wallet capabilities through your own interface.
Bring wallet functionality into your own product
Embed issuing, updates, and messaging in a white label UI
You stay in control of the experience
Built to fit your existing stack
Wallets sit alongside your core systems. Badge is built to coexist with complex stacks and integrate with the tools you already depend on.
POS & E-commerce Systems
CDP
Loyalty & CRM Platforms
One API for every wallet
“This is one of the best and simplest APIs that we've dealt with.”
Clear API documentation
Documentation that defines requests, responses, and edge cases.
Engineering-led support
Support from the team that builds and maintains the platform.
Production-grade reliability
SOC 2 certified with monitoring, uptime, and security controls in place.
Embedded wallet SDK
Expose wallet operations inside your platform through a single SDK.
Built for developers who need control
A programmable platform that gives developers full flexibility to integrate, automate, and scale wallet experiences without compromise.
Chosen by engineering teams powering enterprise digital products.
