Create dynamic fan experiences in wallets

Wallets aren’t just for entry. Badge powers dynamic fan experiences before, during, and after the event.

Trusted by the world’s leading brands.

Built for real-time fan engagement

Frictionless tickets

Issue tickets directly to mobile wallets with a single tap. Passes scan securely at entry, staying visible and easily accessible.

Dynamic, real-time updates

Update tickets instantly with entry times, seat changes, or schedule adjustments. Trigger lock screen alerts for upgrades, offers, or event-day moments.

Persistent presence

WWallet passes remain with fans after the event. That persistent surface supports re-engagement, future events, and loyalty over time.

Secure and trusted

Wallet passes inherit native device security to prevent duplication and reduce fraud. Encryption and platform-level protections are built in by default.

Power every moment of the fan experience

Digital tickets

Issue secure, scannable tickets for games, concerts, and live events. Passes work offline and update automatically when event details change.

Season passes and memberships

Provide season ticket holders and members with a single wallet pass for access, benefits, points, and offers. Everything stays current in real time.

Event day offers and upsells

Deliver offers at the moment they matter, including halftime merch, food and beverage promotions, and upgrade opportunities.

Sponsor integrations

Feature sponsors directly within wallet passes. Give partners visible placement while creating new, measurable revenue opportunities.

Reach fans without another download

Scattered experiences

Tickets in email, offers in apps, schedules on websites — fans juggle too many channels.

Low adoption

Most fans won’t download an app just for event updates or membership perks.

Lost revenue moments

Missed pre game messages, merch promotions, and in venue offers mean lower engagement and fewer repeat visits.

One and done engagement

Traditional tickets end at the gate. After that, the relationship resets to zero.

The mobile wallet platform built for scale

35%

Increase in Average Order Value

20%

Increase in Loyalty Signups

90%

Increase in Redemption Rate

15%

Increase in Purchase Frequency

96%

6 month retention rate

How HOKA connects with customers in wallets

Challenge

Hoka wanted a modern loyalty experience for more than 4.4 million members to simplify member identification, automate data capture, and elevate rewards across markets.

Solution

With Badge, Hoka launched a personalized wallet loyalty pass that lives on the shopper’s phone, syncs with their existing systems, and keeps rewards visible at checkout.