Wallet commerce is here
Turn loyalty, offers, and gift cards into dynamic wallet experiences that live on a real-time customer surface.
Trusted by the world’s leading brands.
Wallets are the new connection point to customers
Always on
Every shopper carries a mobile wallet. With Badge, loyalty cards, offers, and gift cards live there, creating a persistent connection that supports visits and redemption.
Dynamic updates
Badge wallet passes update automatically with new points, balances, and personalized offers. No reissues required. Everything stays in sync.
Opt in by default
When customers add a pass to their wallet, notifications are enabled by default and can appear on the lock screen.
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Right place, right time
Send timely messages when shoppers are near a store, when an offer is about to expire, when balances change, or when new rewards drop.
Retail experiences get a new surface
Loyalty & rewards
Bring loyalty into the wallet shoppers already use. Points and offers update in real time, keeping membership visible, current, and active beyond the moment of checkout.
Gift cards
Gift cards live in the wallet where they’re easy to keep, easy to find, and hard to forget. Balances update in real time, with reminders as value changes, helping stored value stay top of mind.
Coupons and promotions
Wallet coupons appear on the lock screen when shoppers are nearby or ready to buy. Offers surface at the right moment, meeting customers at the store instead of sitting unopened in an inbox.
Store cards
Bring co-branded and private label store cards into the wallet. Rewards, offers, and payment details live on a single surface, ready to use and accessible whenever customers reach checkout.
Customers have moved on
Customers don’t want another app
App fatigue is on the rise, with 81% of brand app users churning within 90 days.
Email is declining
Deliverability is a growing challenge and unsubscribes increased 2x in 2025.
SMS is for friends
Many customers don't like text messages and 28% stop using a brand because of it.
Physical cards create fiction
Cards are easily lost or forgotten. 79% prefer not to carry physical cards.
The wallet platform built for scale
The impact of wallet commerce
35%
Increase in Average Order Value
20%
Increase in Loyalty Signups
90%
Increase in Redemption Rate
15%
Increase in Purchase Frequency
96%
6 month retention rate
How HOKA connects with customers in wallets
Challenge
Hoka wanted a modern loyalty experience for more than 4.4 million members to simplify member identification, automate data capture, and elevate rewards across markets.
Solution
With Badge, Hoka launched a personalized wallet loyalty pass that lives on the shopper’s phone, syncs with their existing systems, and keeps rewards visible at checkout.
17%
Higher purchase frequency among active users
4%
More revenue per customer from active pass users, despite $20 credit
Integrates seamlessly with your retail stack
Badge is easy to set up and connects with the tools you already use, including point of sale, ecommerce, CRM, and loyalty platforms. Launch wallet experiences seamlessly.
