Wallets are a growth channel

Turn Apple Wallet and Google Wallet into an owned customer interface, powered by infrastructure that keeps loyalty, offers, and value current
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Trusted by leading businesses.

Customers have moved to wallets

More users than TikTok
More users than TikTok
Create and launch dynamic passes and wallet campaigns in minutes, with no coding required.
1 click adoption
1 click adoption
Create and launch dynamic passes and wallet campaigns in minutes, with no coding required.
100% opt in to messages
100% opt in to messages
Create and launch dynamic passes and wallet campaigns in minutes, with no coding required.
Effortless redemption
Effortless redemption
Create and launch dynamic passes and wallet campaigns in minutes, with no coding required.

Make your programs wallet native

Loyalty Programs

Drive higher engagement and repeat purchases with loyalty wallet passes. Members see real-time points, receive personalized offers, and get reminders to redeem rewards.

Use Cases
Loyalty
Gift Cards
Offers
Lift
Redemption Rate
AOV
LTV
Learn more
Learn more
Membership & VIP

Give customers always-on access to exclusive offers, status, and upgrades. Deliver premium experiences to your most valuable customers.

Use Cases
Memberships
Fan Programs
Season Passes
Rewards
Lift
Retention
Activation
Spend
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Gift Cards

Increase redemption rates with gift card wallet passes. Customers always have their gift cards on hand and wallet passes show real-time balances and reminders.

Use Cases
Gift Cards
Offers
Lift
Redemption Rate
AOV
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Tickets & Events

Event tickets in wallets deliver a seamless customer journey that increase attendance with real-time updates, special offers, and post-event engagement that keeps fans connected.

Use Cases
Tickets
Season Passes
Memberships
Fan Programs
Lift
Attendance
Engagement
Revenue per Fan
Learn more
Learn more

Built to operate wallets at scale

Retail & Commerce
Extend loyalty, offers, and stored value into the wallet surface. Customers redeem at checkout or online, with balances and rewards updating in real time.or online.
Banking & Financial Services
Bring cards, rewards, and account-linked offers into the wallet. Increase visibility and redemption by keeping balances, eligibility, and value up to date in real time.
Entertainment & Sports
Issue tickets, memberships, and exclusive offers straight to Apple and Google Wallets. Deliver real-time updates, in-seat promos, and post-event re-engagement.
Airlines & Travel
The wallet unifies the travel experience—boarding passes, rewards, and trip updates all in one destination. Make travel smoother, more personal, and effortlessly on-brand from booking to boarding.
Hospitality
Deliver memberships, status perks, and exclusive offers directly in Apple & Google Wallet. Make it easy for guests to feel recognized and rewarded wherever they stay or dine.
Other Enterprise Brands
Bring complex programs into Apple Wallet and Google Wallet at scale. Operate a consistent, real-time customer surface across regions and use cases.

Speed without compromise

Three digital cards on purple background: a green customer card with $10 balance, a blue flight ticket from NYC to Mexico with date and gate details, and a green membership card featuring assorted donuts with a barcode.
Launch fast, scale faster
Go live in days not months. Badge combines no-code creation tools with flexible APIs so teams can move from pilot to production without heavy development. Compliance, updates, and maintenance are handled out of the box.

Carrefour went live with Badge in 72 hours.

Works with your existing ecosystem
Badge integrates seamlessly with your existing marketing stack Klaviyo, Braze, Salesforce, loyalty platforms. Enhance what you have rather than replacing everything. Lower barriers to adoption.

Connects to your existing marketing stack.

Measurable ROI
Wallet engagement converts directly to revenue. Higher redemption, more spend, greater frequency Badge makes it simple to measure and scale what works.

Badge customers see up to 35 percent increase in customer spend.

Partnership that performs
You’re not on your own. From strategy to rollout, our team works alongside yours to ensure results that compound over time. We grow with you from pilot to global scale.

Expert partnership that grows with you.

What success looks like in wallets

5x

Customer engagement

35%

Increase in AOV

20%

More loyalty signups

90%

Increase in redemption rate

15%

Higher purchase frequency

How brands put wallets to work

Higher revenue per customer

4%

Increase purchase frequency

17%

Increase in Basket Size

34%

To Launch

<72 hrs
90%

Increase in Campaign Redemption

Downstream Merchants Supported

200k

Time to market

“Badge is now the best way to engage Carrefour customers.”

Arthur Bradfer

Project Manager, Innovation

Carrefour

“Mobile wallets are where customers are now. That’s why we’re launching loyalty straight to wallets.”

Katrina Bossotti

Director, Global Consumer Experience & Engagement

Deckers Brands

“Dynamic passes are delivering engagement and results without the need for a native app.”

Frances Leake

Community Engagement Manager

Counter

“We used Badge to invite alumni in NYC to an event via push notifications. Then we put geofences around Grand Central and Penn Station to catch foot traffic. The event sold out. We've never been able to do that with email.”

Jeannie Daniel

Director, Recent Graduate Engagement

Yale University

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Meet your customers in wallets

Talk to our team to explore your use case and see how mobile wallets can drive engagement and revenue for your brand

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