The best mobile gift card experiences are fast, visible, and personalized. They install directly into Apple Wallet or Google Wallet, send push notifications, and update in real time.

No additional app required.

Badge is the all-in-one platform for building mobile wallet gift card programs that work across ecommerce, in-store, and omnichannel experiences. Whether you're sending post-purchase rewards, converting plastic cards, or launching promotional campaigns, Badge helps you deliver branded digital gift cards that drive results.

Here’s what sets Badge apart.

1. Frictionless Delivery with One-Tap Install

No extra app downloads. No logins. Just tap and go.

Every Badge gift card is delivered via a secure, single-use link. It installs instantly into Apple Wallet or Google Wallet with one tap.

• Compatible with iOS and Android

• Works via SMS, email, QR code, or post-purchase flow

• Optimized for branded mobile wallet experiences

This makes distribution effortless across all customer touchpoints, improving install and redemption rates.

2. Real-Time Balance Sync and Dynamic Updates

Keep your gift cards accurate, relevant, and engaging.

Badge gift cards are dynamic mobile wallet passes that automatically stay up to date.

• Show live balances, loyalty status, or promotional offers

• Push updates through the dashboard or mobile wallet API

• Adjust card fields, visuals, or value in real time

• Auto-expire or archive cards based on usage or time

This flexibility turns a one-time gift into a long-term engagement channel.

3. Wallet-Based Push Notifications

Stay visible on the lock screen.

With Badge, you can send wallet-based push notifications that appear directly on the customer’s device.

Trigger reminders for unused balances or upcoming expirations

• Send location-based or time-sensitive offers

• Promote upgrades, loyalty perks, or seasonal incentives

• Filter by tier, install date, or engagement behavior

These push notifications are opt-in by default and far more effective than email or SMS.

4. Seamless Online and In-Store Redemption

Tap to pay meets branded store credit.

Whether you're running an ecommerce store or have physical retail locations, Badge makes redemption fast and familiar.

• Redeem in-store via QR code or barcode scan at POS

• Use card number and PIN for online checkout

• Display loyalty tiers, countdown timers, or bonus values

• Trigger card visibility when customers are nearby using geolocation

This creates a tap-to-pay-like gift card experience without the need for a dedicated app.

5. Convert Physical Gift Cards to Digital Passes

Bring your legacy gift card program into the mobile era.

If you’re still issuing plastic gift cards, Badge makes it simple to digitize them.

• Authenticate cards using barcodes, forms, or API integrations

• Convert physical cards into Apple Wallet or Google Wallet passes

• Track installs, redemptions, and drop-offs

• Send follow-up push notifications to increase engagement

6. Built for Marketers and Developers

No-code simplicity or full API control—you choose.

Badge is built for flexibility, whether you’re running fast campaigns or managing enterprise-scale gift card programs.

For marketers:

• Launch mobile wallet gift cards with a no-code dashboard

• Customize branding, messaging, and delivery methods

• Schedule push notifications and monitor performance

For developers:

• Use our REST API or Web APK to issue and update gift cards programmatically

• Sync gift cards with your CRM, POS, or loyalty systems

• Track redemption and engagement across channels

This makes Badge the best mobile gift card solution for teams that want to move quickly without compromising on control or scalability.

Badge: The Smarter Way to Launch Mobile Gift Cards

Mobile wallets like Apple Wallet and Google Wallet are now everyday essentials. Your gift cards should be there too.

With Badge, you can send branded digital gift cards at scale, connect with users where they already are, and turn every saved pass into an engagement channel.

👉Talk to us to get started today.

Badge Frequently Asked Questions (FAQs)

What is a mobile wallet gift card?

A mobile wallet gift card is a digital version of a traditional gift card that can be saved to Apple Wallet or Google Wallet. It supports real-time updates, tap-to-pay-like redemption, and lock screen visibility.

How do Apple Wallet and Google Wallet gift cards work?

These are digital gift cards saved to your customer’s mobile wallet app. They can be redeemed online or in store, update automatically, and allow push notifications and balance tracking.

Why is Badge the best platform for mobile wallet gift card programs?

Badge offers one-tap delivery, real-time updates, wallet-based push notifications, and seamless redemption. It works for both no-code and API-driven teams, making it ideal for scalable, branded mobile gift card programs.

Can I convert physical gift cards to mobile wallet passes?

Yes. Badge allows you to authenticate and digitize plastic gift cards using forms, barcodes, or APIs, and convert them into scannable wallet-based gift cards.

How do I launch Apple Wallet and Google Wallet gift cards with Badge?

Use Badge’s dashboard for no-code setup or connect via our API to issue gift cards at scale. Cards are delivered via SMS, email, QR code, or post-purchase flows.

What are the benefits of mobile wallet gift cards for brands?

They improve redemption rates, offer real-time engagement, support branded push notifications, and provide visibility on the lock screen—something emails or SMS can’t match.

Do I need an app to use mobile wallet gift cards?

No. Your customers don’t need to download an app. Gift cards work instantly with Apple Wallet or Google Wallet, reducing friction and improving usage.

Can I issue Apple Wallet gift cards with an API?

Yes. Badge’s API supports issuing, updating, tracking, and automating gift card campaigns at scale, making it easy to integrate into your existing systems.