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Simplify Mobile Wallet Integration with Badge, Your Customer Engagement Platform
Simplify Mobile Wallet Integration with Badge, Your Customer Engagement Platform

May 8, 2025

Blog Post

Simplify Mobile Wallet Integration with Badge, Your Customer Engagement Platform

Simplify mobile wallet integration across Apple Wallet, Google Wallet, and Samsung Wallet with Badge’s unified API, SDKs, and no-code tools—designed for loyalty, offers, events, and more.

Integrating Apple Wallet, Google Wallet, or Samsung Wallet from scratch is harder than it looks. Developers often face fragmented documentation, inconsistent APIs, and platform changes that disrupt production.

Badge simplifies mobile wallet integration.

As a developer-first mobile wallet infrastructure platform, Badge provides a single, unified layer for building and scaling wallet pass experiences. Instead of wrestling with each wallet provider’s quirks, you can focus on delivering features that matter to your customers.

Whether you are issuing loyalty cards, event tickets, digital gift cards, or wallet-based marketing campaigns, Badge lets you build faster, integrate easily, and future-proof your product with fewer resources.

One Platform, All Wallets Without Workarounds

Mobile wallet development should not mean juggling three different integrations. Badge acts as the foundation for Apple Wallet, Google Wallet, and Samsung Wallet, streamlining every step of the process.

With our unified API and SDKs (iOS, Android, web, and backend), developers can:

  • Programmatically create, update, and distribute wallet passes

  • Trigger design or data changes based on user behavior or system events

  • Automate expirations, metadata edits, and real-time content updates

  • Connect passes to tools in your stack such as POS, CRM, or messaging platforms

As Apple, Google, and Samsung release new wallet features, Badge automatically keeps your integration current. This means no unexpected breaks and no manual patches, reducing engineering overhead.

For teams building mobile-first user journeys, Badge also offers mobile app design tools and prebuilt UI components that accelerate launch timelines while preserving full brand control.

Embed Mobile Wallets Into Your SaaS or POS Platform

Badge is purpose-built for SaaS companies, POS providers, and customer engagement platforms that want to offer mobile wallet functionality natively.

Common use cases include:

  • Mobile marketing automation for push-based offers

  • Loyalty and membership programs

  • Ticketing and event confirmations

  • Digital gift cards and stored value passes

  • Location-triggered notifications and in-wallet content updates

With Badge, you can embed white-label UI components, campaign management tools, in-wallet content controls, and performance analytics directly into your product dashboard. There is no need to build the infrastructure yourself.

For retail and in-store engagement, Badge integrates with Tap to Pay on Android, Apple VAS, Google Smart Tap, and barcode/NFC reader systems. This enables seamless wallet-to-POS connections where passes drive redemptions, personalized offers, and customer engagement at the checkout counter.

Designed for Developers, Optimized for Velocity

What sets Badge apart is not just the unified API. It is the developer experience we deliver. Our platform is built to reduce rework and speed up time-to-market.

Developers gain access to:

  • Clear, consistent API documentation written by engineers for engineers

  • SDKs and sample code for every major environment

  • Modular UI kits that embed directly into your product

  • A technical support team that provides real engineering guidance

  • Enterprise-grade uptime and security certifications

Whether you are a growing SaaS company or a global enterprise, Badge gives you the speed and reliability to ship wallet integrations with confidence.

Stop Rebuilding the Wallet Infrastructure Layer

Mobile wallets are one of the highest-leverage customer engagement channels in 2025. Yet most teams are still stuck patching APIs and duplicating the same wallet logic for every platform.

With Badge, you can replace fragile, custom-built wallet integrations with a scalable foundation that evolves with Apple, Google, and Samsung. This saves months of engineering time and positions your brand to unlock higher retention, engagement, and ROI.

Talk to our team or explore our developer docs to see how much faster wallet development can be when you do not start from scratch.

Badge Frequently Asked Questions (FAQs)

What is Badge, and how does it simplify mobile wallet integration?

Badge is a developer-first platform that unifies Apple Wallet, Google Wallet, and Samsung Wallet integrations. Developers use its APIs, SDKs, and no-code tools to launch wallet passes quickly and reliably, without fragmented documentation or inconsistent APIs.

Which mobile wallets does Badge support?

Badge supports Apple Wallet, Google Wallet, and Samsung Wallet through one integration layer. This makes it simple to launch loyalty cards, event tickets, gift cards, and wallet-based campaigns without duplicating engineering work.

What types of wallet experiences can I build with Badge?

You can create and manage:

  • Loyalty and membership cards

  • Digital gift cards

  • Event and ticketing passes

  • Mobile wallet marketing campaigns

  • Location-triggered updates and personalized notifications

How does Badge ensure integrations stay up to date?

As Apple, Google, and Samsung roll out new wallet features, Badge updates its infrastructure automatically. This ensures your integration remains compatible and stable without constant manual maintenance.

Can Badge be embedded into my SaaS or POS platform?

Yes. Badge includes white-label UI components, campaign tools, and analytics that integrate directly into your product dashboard, enabling SaaS platforms and POS providers to deliver wallet-based engagement without building custom infrastructure.

What developer tools does Badge provide?

Badge offers:

  • A unified API with SDKs for iOS, Android, web, and backend

  • Modular UI kits and design templates

  • Clear, code-first documentation and examples

  • Dedicated technical support for scaling integrations

Does Badge support tap-to-pay and in-store engagement?

Yes. Badge integrates with Tap to Pay on Android, Apple VAS, Google Smart Tap, and NFC/barcode systems, allowing wallet passes to connect seamlessly with POS redemptions and personalized in-store offers.

Why choose Badge instead of building from scratch?

With Badge, you save development time, reduce maintenance costs, and future-proof your wallet experiences. Our platform provides one integration for all major wallets, proactive updates, and a full suite of developer tools so you can launch faster and more efficiently.

Start building in minutes

Building in mobile wallets has never been easier. Try it for free.

Send users in-wallet campaigns

Send passes to users' wallets

Build passes

Sign up to get a workspace

Start building in minutes

Building in mobile wallets has never been easier. Try it for free.

Start building in minutes

Building in mobile wallets has never been easier. Try it for free.

Send users in-wallet campaigns

Send passes to users' wallets

Build passes

Sign up to get a workspace

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© 2025 Badge. All rights reserved.

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© 2025 Badge. All rights reserved.

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© 2025 Badge. All rights reserved.