When Jampack wanted a faster, smarter way to get event passes into the hands of attendees, they didn’t look for another ticketing vendor, they chose a mobile wallet-first approach.

Here’s what they pulled off with Badge:

• 60,000 passes issued in the first 30 days

• Single dynamic pass per guest, even for multi-ticket bundles

• Real-time push notifications delivered to Apple Wallet and Google Wallet

• Rapid deployment with no app rebuilds or complex SDKs

For platforms managing global events, dynamic mobile wallet passes aren't just a nice touch, they're a game-changer.

Why Jampack Made the Switch to Badge

Jampack sells curated hospitality bundles, tickets, hotels, and perks for events across 90+ countries. But their existing setup wasn’t built for group check-ins, last-minute updates, or mobile-first experiences.

They needed:

• A single branded pass per attendee that adapts in real time

• Cross-platform delivery with no app install required

• An API-first approach that didn’t slow down their roadmap

Badge delivered all of it, without making Jampack’s team rebuild their stack.

The Challenge: One Group Leader, Many Attendees

In most Jampack bookings, one person buys for an entire group. That created a few challenges:

• Attendees didn’t always get their own passes

• Event changes required reissuing multiple tickets

• Missed emails meant missed merch drops and venue changes

The result? Friction at every step, and limited visibility into who actually showed up.

The Solution: One Dynamic Pass, Powered by Two Flexible APIs

Badge’s Pass Template Creation and Pass Template Revision endpoints gave Jampack the control they were missing.

• Create once, trigger anywhere. A single POST /passTemplates call defines the core pass, branding, layout, and any data fields Jampack might need. The team can fire this template off automatically whenever a booking closes, a guest upgrades, or a last-minute add-on sells through.

• Revise without re-issuing. When set times shift or perks change, an event creator hits POST /passTemplates/{id}/revisions. Every stored Apple or Google pass updates, so guests always see the latest QR code, seat, or offer, no extra emails, no new downloads.

Because both endpoints accept any field logic, multiple ticket types, bundled add-ons, loyalty perks, Jampack now ties all of a guest’s entitlements to one living pass. The result:

• Fewer passes, zero confusion. One pass per person replaces stacks of static PDFs.

• Always up to date. Details stay accurate even when schedules move.

• Built-in engagement. The pass doubles as an “always-on” channel for pre-event tips and post-show offers, delivered via lock-screen push.

In short, Jampack traded fragmented tickets for a single source of truth that keeps guests informed and marketers connected, without rewriting their app or spamming inboxes.

Why It Worked for Developers

Jampack’s engineers launched fast because Badge makes mobile wallet dev straightforward:

• Unified API layer: Abstracts platform quirks between Apple Wallet and Google Wallet

• Flexible by design: Use Badge’s RESTful APIs or SDKs to build the way that works best for your team

• Webhook events: Enable scan tracking, redemption logs, and real-time analytics

• Detailed docs: Engineers integrated in a few days, not weeks

Why It Works for Event Teams

The same pass that gets scanned at the gate also drives value across the event lifecycle:

• Promote merch, upgrades, or check-ins before the event

• Send push alerts on-site for time-sensitive updates

• Follow up post-event with feedback requests, loyalty perks, or offers for upcoming events

• Track everything from pass downloads to notification opens

Badge gives marketers a flexible, persistent channel that lives where attention is highest: the lock screen.

Want to Launch Mobile Wallet Passes Like Jampack?

With Badge, you can issue branded, dynamic event passes without building from scratch.

• Launch a custom pass for Apple Wallet and Google Wallet

• Trigger updates and push alerts on demand

• Track every download, scan, and message

• All from a single API

Talk to our sales team to see how you can launch mobile wallet passes at scale—just like Jampack did with 60,000 passes in 30 days.