Event registration sets the stage for attendee experience, but traditional methods often mean friction from check-in to follow-up. Mobile wallet apps paired with modern event registration platforms are rapidly changing this dynamic.

Apple Wallet and Google Wallet now simplify event logistics by replacing printed tickets and scattered email confirmations with a single digital pass on attendees' phones. But beyond just entry, mobile passes unlock real-time engagement. Organizers can send timely updates, trigger location-based offers, and drive participation in concessions, side events, and future experiences.

All delivered directly to the lock screen.

In this article, you'll see how mobile wallets and event registration software work together to create smoother, smarter attendee journeys from initial signup to seamless event entry and post-event engagement.

What Modern Event Registration Should Look Like (and Why Most Platforms Fall Short)

Most event registration platforms were built for a different era, one where printing tickets, downloading apps, and waiting in line were standard. But today’s attendees expect speed, simplicity, and personalization.

If you're looking to modernize your event experience, it's not just about collecting sign-ups. It's about creating a seamless, end-to-end journey powered by mobile wallet passes.

Here’s what a truly modern and smarter event ticketing platform should offer:

• Mobile-First Ticketing: Attendees should be able to save their event pass directly into Apple Wallet or Google Wallet with a single tap. No logins. No apps. Just instant access.

• Real-Time Updates Without Re-Download: Choose a platform that supports dynamic passes. You should be able to update event details, send reminders, or trigger offers instantly without asking attendees to reprint or reinstall anything.

• Frictionless Check-In: QR code scanning should be fast, reliable, and built to handle high volumes. Eliminate bottlenecks and avoid manual check-in methods that slow things down.

• Built-In Engagement Tools: The pass should do more than grant entry. Use it to send timely notifications, location-based offers, and personalized messages that keep attendees engaged throughout the event.

• Flexible Integrations: Your platform should connect seamlessly with your CRM, marketing tools, point-of-sale systems, and loyalty programs. Open APIs make it easy to unify your tech stack.

• Security and Compliance You Can Trust: Look for a platform designed with enterprise-level security. Features like OAuth authentication, end-to-end encryption, and compliance with GDPR and CCPA should come standard.

Suzanne notes: I think it's weird to drive to our /saas-platforms page in the context of "Most event registration platforms were built for a different era," — can we remove this hyperlink?

Why Mobile Wallets are the Future of Event Registration

Today’s event attendees demand more than a basic registration. They want a fast, seamless, mobile-first experience that extends from sign-up through check-in and on-site activities.

The numbers are compelling:

• Digital wallet users spend 12.8% more than debit card users

• Compared to cash users, they spend 51.1% more

• 41% of event organizers say attendees feel overwhelmed by communication across too many apps and channels

• 52% of attendees say most events feel generic and not tailored to their interests

For event organizers, embracing mobile wallets means more than just a technology upgrade. It's an opportunity to directly increase revenue through tickets, merchandise, and on-site sales, all while boosting attendee satisfaction.

At the same time, QR code-based payments are taking off, especially at events and live venues:

• QR transactions will surpass $3 trillion globally by 2025.

• By 2026, they'll make up 40% of total transaction volume.

Integrating QR-enabled mobile wallet ticketing and check-in into your event registration process simplifies operations and ensures your events remain future-proof and attendee-friendly.

Suzanne notes: if we're going to include the 12.8% stat, we should potentially also include the Carrefour stat as proof of the Badge-specific value; we also need sources for all 4 of those stats, as well as the second set of stats in the bottom two bullets. If helpful, I pulled some stats for the Jampack deck and sources here: https://app.pitch.com/app/presentation/d2f93795-cffe-4c75-8ab4-0368ac024e61/35082ef8-f36d-40fe-a6a7-010bbe98b903/ad752fe4-820a-4be9-a415-c9f5dd9b55d5

Badge: Built for a Frictionless, Future-Ready Event Experiences

Badge is more than a registration tool. It is a complete mobile engagement solution designed to modernize every stage of your event journey.

By combining event registration software with mobile wallet ticketing, Badge streamlines operations on event day, drives higher adoption through one-click pass installs, and opens new revenue streams with in-ticket marketing and default push notification opt-ins. Attendees enjoy a smoother, more personalized experience without needing to download a separate mobile app or manage printed tickets.

Key Features of Badge Event Passes:

• Customizable Design: Make your brand part of the experience. Design event passes that reflect your visual identity, highlight key event details, and create a consistent, professional impression from lock screen to check-in.

• Dynamic Updates: Modify pass details in real-time without requiring attendees to re-download or reprint anything.​

• Unique Pass Download Links: Provide each attendee with a unique link to install their event pass, which can be shared via email, SMS, or embedded in your website.​

• In-Pass Engagement Tools: Push real-time updates, personalized offers, and promotions directly into attendee passes, transforming them into ongoing engagement channels.​

• Location-Based Messaging: Set up location-based messages that appear on attendees' lock screens when they arrive at specific venues or areas within your event.

• Integrated Linktree: Include essential event information and resources on the back of the pass, providing attendees with quick access to schedules, maps, and more.​

Seamless Integration with Your Event Tech Stack:

• Loyalty and Rewards Platforms: Deliver perks directly to mobile wallets, enhancing attendee engagement.​

• POS Systems and Ticket Readers: Enable fast, contactless redemption at concessions and check-in points.​

• Email, SMS, and Marketing Automation Tools: Sync pass delivery, updates, and event communications across every touchpoint.​

How Jampack and Badge Delivered 60,000 Mobile Wallet Passes in the First Month

Jampack, a global hospitality platform powering events in over 90 countries, partnered with Badge to bring mobile wallet event passes to their attendee experience.

The Challenge:

Jampack needed a flexible mobile solution to handle complex ticketing:

• Group leaders purchase tickets for multiple attendees.

• Individual attendees often have multiple tickets across sub-events like concerts, hotels, and dining.

They also wanted to give event organizers a better way to engage attendees before and after events.

The Solution:

Using Badge’s Pass Template Creation and Template Revision APIs, Jampack created dynamic, unified wallet passes.

Each attendee received a single pass combining all tickets, QR code entry, event updates, and promotional offers—removing the need for multiple static passes and enabling real-time communication.

The Results:

In just their first month live with Badge, Jampack issued 60,000 mobile wallet passes across major events like Louder Than Life, Lovers & Friends, Portola, and When We Were Young.

Now, Badge’s mobile pass technology is a core part of Jampack’s platform, helping event creators deliver seamless, mobile-first experiences at scale.

Ready to Transform Your Event Registration Experience?

Today’s attendees expect more—and now, delivering a seamless, mobile-first event experience is easier than ever.

With Badge, you can move faster, engage smarter, and unlock new revenue streams with every pass you send. Whether you're running a major festival, a global conference, or a brand activation, Badge gives you the tools to build unforgettable experiences that start the moment someone registers.

Let’s build the future of event engagement together.

👉 Talk to our team to see how mobile wallet passes can power your next event with Badge.