If you're a marketer in 2025, you don’t need another stat to tell you that engagement is harder than ever.

Email open rates? Slipping. SMS? Feels more invasive than effective. Digital ads? Most of them never even get seen.

But there’s one channel you might be overlooking. It’s already in your customers’ hands.

Welcome to mobile wallet marketing.

Instead of pushing another message through crowded inboxes or social feeds, you can reach your audience through Apple Wallet and Google Wallet, right on their lock screen. No apps. No spam folders. Just real-time, branded engagement that drives action.

In this guide, you’ll learn:

• Use mobile wallets as a high-impact marketing channel

• Launch loyalty cards, coupons, and passes with Badge’s no-code tools

• Run campaigns for engagement, retention, events, and customer care

It’s time to rethink what your best-performing channel could be.

The Pocket-Sized Marketing Channel with Full-Sized Impact

Apple Wallet, Google Wallet, and Samsung Wallet have quietly evolved beyond boarding passes and payment cards. They are now one of the most underused yet powerful channels in digital marketing.

These apps give your brand a permanent, branded spot on the device your customers check dozens of times a day.

More than 3.6 billion people used mobile payment apps globally in 2021, and that number is growing fast. As mobile usage increases, wallets are becoming everyday tools, not just payment utilities.

This shift opens up new possibilities for marketers.

Mobile wallet engagement is about relevance, not interruption. Whether it’s a loyalty card, a limited-time coupon, or a real-time update, your message appears in a space that feels personal, trusted, and easy to act on.

And unlike an email that gets deleted or a text that gets swiped away, the things you place in a mobile wallet stick. That loyalty card? Still there. That mobile wallet coupon? Waiting to be used. That gift card? Just a tap away from redemption. This persistence builds habit and habits drive revenue.

Why Marketers Are Turning to Mobile Wallets (And Why It’s Finally Easy)

For years, launching a campaign in Apple Wallet or Google Wallet required a developer’s help. The process was technical, time-consuming, and often low on a product team’s priority list.

That’s no longer the case.

Modern no-code mobile wallet marketing tools like Badge are making mobile wallet engagement accessible to marketers without needing engineering support.

With Badge’s intuitive dashboard, you can design, launch, and manage branded wallet passes without writing a single line of code. Whether you're creating loyalty cards, distributing mobile wallet coupons, or sending personalized push notifications, everything happens in one place.

You can:

• Create a campaign in minutes

• Push updates instantly across Apple Wallet and Google Wallet

• Track performance and make real-time changes as needed

Badge’s SaaS platform gives marketers full control over wallet-based promotions, without developer bottlenecks or custom builds.

Mobile wallet marketing is no longer a technical project. It’s a channel you can own.

Timing Is Everything — Badge Helps You Nail It

Being visible is one thing. Showing up at the perfect moment is what drives action.

Badge helps you do both.

With mobile wallet push notifications, you can deliver personalized messages based on real-time context—no apps, no friction. Because passes live in Apple Wallet or Google Wallet, your message reaches customers exactly when it matters.

Here’s how marketers use Badge to make timing work in their favor:

• Customer walks near a store: Trigger a tap-to-use coupon that’s already saved to their wallet

• Points are unredeemed: Send a reminder with their live loyalty balance

• Offer is about to expire: Deliver a last-minute promotion nudge before time runs out

These notifications are location-aware, behavior-driven, and opt-in by default, making them more effective, and more welcomed, than traditional alerts.

With Badge, you’re not just sending messages. You’re driving conversions at the exact moment your customer is ready to engage.

What You Can Do with Mobile Wallet Marketing (Powered by Badge)

Mobile wallet marketing isn’t limited to a single campaign type. With Badge, marketers are turning mobile passes into flexible, high-performing tools for retention, conversion, and personalization.

Here are some of the most effective use cases:

1. Loyalty Cards That Stay Top of Wallet: Create branded digital loyalty cards that update in real time. Customers can view their balance, tier status, or rewards directly from their Apple Wallet or Google Wallet. With Badge, you can issue, update, and personalize loyalty experiences without needing a separate app.

2. Targeted Coupons and Offers: Distribute digital coupons that install into a customer’s mobile wallet and stay visible. With Badge, you can send time-sensitive offers based on behavior or location. These coupons are easy to access, easy to redeem, and don’t get buried in email.

3. Post-Purchase Engagement: Turn one-time buyers into repeat customers. Use Badge to issue a wallet pass after purchase, then send push notifications for upsells, loyalty invites, or referral incentives. All of it can be managed from a single platform.

4. Event Access and Membership Passes: Go beyond email confirmations. With Badge, you can issue event tickets or membership cards that also act as engagement tools. Send reminders, updates, and exclusive content directly to the wallet.

5. Service Recovery and Customer Care: When something goes wrong, make it right with a digital pass your customer can use immediately. Send a branded gift card, credit, or coupon using Badge. It’s fast, personalized, and easy to track.

Each pass is updateable, measurable, and connected to a real customer interaction. And because everything is managed in one place, you can optimize campaigns in real time.

Mobile Wallet Marketing with Badge: Your Next Big Channel for Customer Engagement

Mobile wallet marketing is no longer a future-facing idea. It’s already helping marketers build real engagement, drive measurable actions, and create loyalty that lasts.

With Badge’s no-code platform, launching a campaign doesn’t require engineering resources or custom development. All it takes is a few clicks, a smart offer, and a clear strategy.

If you’re looking for a channel that combines visibility, timing, and conversion potential in one place, mobile wallets are your next big opportunity.

Ready to see what’s possible?

👉 Talk to us or explore how Badge can help you build your first mobile wallet campaign today.

Badge Frequently Asked Questions (FAQs)

What is mobile wallet marketing?

Mobile wallet marketing is a strategy that uses digital passes inside apps like Apple Wallet and Google Wallet to deliver branded content. This includes loyalty cards, coupons, event tickets, and push notifications that appear on a customer’s lock screen without needing an app or an email.

Why are marketers using mobile wallets like Apple Wallet and Google Wallet?

Marketers are turning to Apple Wallet marketing and Google Wallet promotions because they offer real-time visibility, stronger engagement, and a frictionless customer experience. Wallet passes stay on the customer’s device and can trigger location-based or behavior-based notifications.

What types of campaigns can I run with mobile wallet marketing?

You can run loyalty programs, digital coupon campaigns, post-purchase engagement flows, event access, and personalized offers. With Badge’s no-code tools, all of these campaigns can be built and updated without developer support.

How do mobile wallet push notifications work?

Push notifications sent through wallet passes are opt-in, location-aware, and based on real-time behavior. They appear on a customer’s lock screen when triggered by an event, such as entering a store or approaching an offer expiration. Badge gives you full control to set up and manage these notifications.

Is a mobile wallet campaign easy to set up with Badge?

Yes. Badge’s platform is designed for marketers. You can launch mobile wallet campaigns using a drag-and-drop editor. There’s no code to write and no engineering team required. Setup takes just a few minutes.