Catching—and keeping—customer attention today takes more than clever messaging or another SMS blast. Brands need a customer retention strategy that feels native, cuts through noise, and delivers results.

Mobile wallet marketing is emerging as that channel. It's not just for top-of-funnel promotions—wallets support full-lifecycle engagement, from loyalty and offers to real-time location-triggered updates.

This guide breaks down why mobile wallets matter, how brands are using them to drive loyalty and revenue, and how Badge makes integration seamless for both marketers and developers.

Why Mobile Wallets are the Next Big Engagement Channel

Mobile wallets including Apple Wallet, Google Wallet, and Samsung Wallet—were once just digital containers for credit cards. Now, they’ve evolved into powerful customer engagement platforms, supporting loyalty cards, event tickets, store offers, and more.

And adoption is accelerating:

• 53% of Americans used digital wallets more than traditional payment methods in 2023.

• The global mobile wallet market is growing at 28.3% CAGR through 2030.

• Digital wallet users, on average, spend 31% more than those using other payment methods, with 60% of Gen Z and 51% of millennials reporting higher spending when using digital wallets. ​

Instead of relying on inboxes or app downloads, brands can now reach customers via wallet passes—persistent, opt-in experiences that live on the lock screen.

And when you build those passes with Badge, they don’t just sit there—they update in real time with new offers, visuals, or loyalty perks.

For Marketing Teams: A Channel Built for Conversion, Not Clutter

Your customers don’t need another email in their inbox or a one-time coupon they forget to use. They need well-timed reminders that feel helpful—not intrusive. Mobile wallet marketing turns the lock screen into a high-conversion engagement channel.

And with Badge, you get the fastest, most flexible way to make that channel work for you—without dev bottlenecks or clunky platforms.

Always-On Visibility

Wallet passes don’t get buried like emails or swiped away like texts. They’re persistent, lock-screen-ready assets that keep your brand top-of-mind—showing the latest promotion or loyalty benefit the moment your customer picks up their phone.

Real-Time Personalization, Powered by Badge

With Badge, marketers can personalize wallet passes dynamically and automatically:

• Trigger location-based notifications when a customer nears a store

• Send reminders for expiring offers or unused rewards

• Update loyalty tiers or surface exclusive perks in real time

And because mobile wallet notifications are opt-in by default, your reach is built in from day one.

Launch Campaigns Without Engineering Support

Badge’s no-code interface puts campaign design and launch directly into marketing’s hands. Whether you're rolling out a seasonal promotion, tweaking copy, or refreshing artwork, Badge makes it easy—no technical expertise required.

For Developers: A Simpler, Safer Way to Integrate Mobile Wallets

Badge offers a developer-centric platform that simplifies the creation, management, and distribution of wallet passes across major platforms like Apple Wallet, Google Wallet, and Samsung Wallet.

Unified API for Seamless Integration

Badge provides a single, consistent API that supports all major mobile wallets. This unified approach eliminates the need to navigate multiple platform-specific requirements, allowing developers to:

• Create and manage passes for various use cases, including loyalty cards, event tickets, and coupons.

• Handle pass provisioning and distribution efficiently.

• Stay updated with platform changes, as Badge integrates new wallet features promptly to minimize maintenance efforts.

Rapid Deployment with Flexible Tools

Whether you're integrating via REST APIs or utilizing Badge's SDKs, the platform is designed for quick implementation:

• Dynamic pass generation tailored to user behavior and events.

• Real-time updates to pass content without requiring user intervention.

• Seamless integration with existing systems, reducing development time from weeks to days.

Customizable and Brand-Consistent Passes

Maintain brand consistency with Badge:

• Full control over pass appearance, including colors, logos, and messaging.

• Headless delivery options allow embedding passes directly into apps, websites, or emails.

• Modular embed features enable integration into POS and SaaS platforms, empowering your customers to design and manage passes within your ecosystem.

Real-World Example: How Carrefour Scaled Loyalty with Badge

Carrefour replaced plastic loyalty cards with mobile wallet passes using Badge. Here’s what they saw:

• +24% average order value among pass users.

• +19% of transactions from new loyalty sign-ups.

• <1 hour/month to manage 700+ store campaigns.

Badge helped their marketing team scale promotions with no dev bottlenecks. And their engineering team maintained full control over customer data and wallet integrations.

Choosing a Mobile Wallet Marketing Platform? Here’s Why Teams Pick Badge

For businesses focused on mobile wallet marketing, Badge delivers a purpose-built platform that simplifies campaign creation, personalization, and performance tracking—no bloat, just results.

Unlock the Power of Mobile Wallets — Start with Badge

With 5.2 billion users projected by 2026 and wallets growing faster than apps, there’s no better time to add mobile wallet marketing to your stack.

Whether you’re:

• A marketer looking to boost ROI with an always-on, low-noise channel

• Or a developer wanting to launch a secure, branded wallet pass experience quickly

Badge gives you the tools to move fast and deliver results.

Ready to transform your customer engagement?

• Connect with Us: Book a demo to see how Badge can elevate your business.​

• Start Building: Create your first wallet pass with our intuitive platform.​

• Explore Developer Resources: Access our comprehensive documentation to integrate with ease.​

Embrace the future of customer engagement with Badge—where innovation meets simplicity.