Carrefour, one of the world’s largest retailers, needed more than just a digital loyalty card. They needed a scalable way to personalize engagement, simplify redemption, and drive more value from their existing loyalty program.

By partnering with Badge, Carrefour launched mobile wallet loyalty cards across its hypermarkets and convenience stores. The results speak for themselves:

• 24% increase in average order value (AOV) among mobile wallet users

• 19% of transactions came from new loyalty sign-ups

• <1 hour per month to manage campaigns across hundreds of stores

“It takes us 40 minutes per month to set up campaigns for hundreds of stores.”

— Carrefour Marketing Team

Beyond the Plastic Card: Carrefour's Loyalty Breakthrough with Badge

Carrefour’s traditional loyalty cards were underutilized—easily forgotten or buried in customer wallets. Mobile wallet passes changed that. Because they live on a customer’s phone and support real-time updates and push notifications, they became the perfect channel for in-the-moment engagement.

With Badge, Carrefour was able to:

• Automatically update loyalty pass content in real time

• Send geo-triggered offers based on store visits

• Launch targeted promotions with no new infrastructure

And it all worked within their existing marketing stack.

How Mobile Wallet Marketing Enhances Customer Engagement & Retention

Mobile wallet marketing offers powerful benefits for customer engagement strategies:

• Instant Access to Offers & Rewards: Say goodbye to lost coupons. Everything is stored on the customer’s phone and updates in real time.

• Personalized Engagement: Send targeted updates based on location, purchase history, or loyalty status, ensuring customers receive relevant promotions.

• Seamless Integration: Works alongside your existing CRM, email marketing, and loyalty programs, simplifying implementation.

• Higher Engagement & Conversion Rates: Unlike email or SMS, mobile wallet push notifications benefit from significantly higher open rates due to their default opt-in nature, meaning brands can reach 100% of their customers with notifications right from the start.

• Cost-Effective & Simple Setup: With our no-code UI, you can launch digital passes with minimal effort, bypassing the complexities of app development and integrations.

Mobile Wallet Marketing Made Easy With Badge

Adopting mobile wallet marketing is easier than ever, especially with tools like Badge that simplify the process for marketers.

• No Technical Skills Needed: You don’t need a developer to create and manage digital passes.

• Seamless CRM & Marketing Integrations: Connect your existing tools like HubSpot, Salesforce, and Mailchimp to automate your campaigns.

• Real-Time Updates: Instantly modify offers, rewards, or event details, without requiring customers to download new passes.

• Customizable Branding: Tailor digital passes with your brand’s logo, colors, and messaging for a consistent customer experience.

• Analytics & Insights: Track customer interactions, redemption rates, and engagement to refine your strategy.

  
  

Get Started with Badge Today

Ready to elevate your customer engagement strategy?

Start using mobile wallet marketing with Badge and experience the benefits of increased engagement, retention, and customer satisfaction.

Try it today and see how easy it can be to make your digital customer engagement more effective!