If you're a marketer in 2025, you don’t need another stat to tell you that engagement is harder than ever. Email open rates are slipping. SMS often feels more invasive than effective. Digital ads? Most of them never even get seen.

But there’s one channel you might be overlooking. It is already in your customers’ hands.

Welcome to mobile wallet marketing.

The Pocket-Sized Marketing Channel with Full-Sized Impact

Apple Wallet, Google Wallet, and Samsung Wallet have quietly evolved from simple storage apps for boarding passes and credit cards into high-value engagement channels. For marketers, these apps are prime real estate, giving you a direct and trusted spot on your customers’ smartphones.

Mobile wallet engagement is not about blasting messages into crowded inboxes or intrusive texts. It is about showing up in a space that feels personal, useful, and frictionless.

Unlike an email that gets deleted or a text that gets swiped away, mobile wallet passes persist. A loyalty card sits inside the wallet until it is used. A mobile coupon remains ready to redeem. A gift card is one tap away from driving revenue. This persistence builds habit, and those habits create measurable ROI.

Why Marketers Are Turning to Mobile Wallets (And Why It’s Finally Easy)

For years, launching campaigns in Apple Wallet or Google Wallet meant a technical, engineering-heavy project. Custom development was costly, time-consuming, and required ongoing maintenance to keep up with platform updates.

That barrier has now disappeared. With no-code platforms like Badge, marketers can create, design, and launch mobile wallet campaigns on their own.

Badge’s no-code UI makes it possible to:

• Design loyalty cards, coupons, and gift cards without technical expertise

• Launch mobile wallet campaigns in minutes across Apple Wallet and Google Wallet

• Manage and update campaigns instantly from one dashboard

This means marketers no longer depend on dev cycles or custom engineering. You have full control over your mobile wallet marketing strategy and can iterate in real time.

Timing Is Everything: How Badge Push Notifications Drive Engagement

Marketing success depends on timing. Badge turns mobile wallet passes into a dynamic engagement channel with push notifications that are location-aware, behavior-triggered, and fully opt-in.

• Customer walks near your store? Send a tap-to-redeem coupon directly in their Apple Wallet.

• Points about to expire? Trigger a reminder that highlights their balance and urgency.

• Promotion ending soon? Push a nudge before it disappears.

Unlike email or SMS, mobile wallet push notifications are built into the operating system, which means higher visibility and better engagement. Because customers opt in by installing a pass, these notifications feel relevant and welcome.

Real Results: Carrefour’s Success with Badge

Mobile wallet marketing is not just theory. Global retailers are already using it to achieve measurable impact at scale. Carrefour, one of the world’s largest retail chains, is a strong example of how mobile wallet passes can transform customer engagement.

Case Study: Carrefour

• 24% lift in average order value among wallet pass users compared to traditional card-only customers. This shows that shoppers who use mobile wallet passes are not just engaging more often but also spending more per transaction.

• 19% of transactions driven by new loyalty sign-ups through mobile wallet enrollment. By making it easier to join loyalty programs directly from a smartphone, Carrefour reached new audiences who may have skipped traditional sign-up processes.

• Campaign management across hundreds of stores took less than one hour per month. With Badge, Carrefour’s marketing team was able to roll out campaigns efficiently at scale, freeing up resources while still delivering personalized, localized offers.

This combination of higher spend, new customer acquisition, and streamlined operations highlights why mobile wallet campaigns are a win for both marketers and customers. They offer convenience, relevance, and measurable ROI while reducing the workload that typically comes with large-scale campaign execution.

Carrefour’s success demonstrates that when executed with the right platform, mobile wallet marketing is not only scalable but also one of the most efficient and high-impact engagement strategies available in retail today.

The Takeaway for Marketers in 2025

Mobile wallet marketing is no longer a future experiment. It is a proven engagement channel delivering higher retention, increased conversion rates, and stronger loyalty.

With Badge, marketers get:

• A no-code platform to build and launch campaigns fast

• Unified tools for Apple Wallet and Google Wallet

• Persistent visibility on the lock screen

• Real-time notifications that drive immediate action

If you are looking for a channel that delivers contextual, personalized, and measurable engagement, mobile wallets are the answer.

👉 Talk to us to see how Badge makes mobile wallet marketing simple, scalable, and effective.

Badge Frequently Asked Questions (FAQs)

What is mobile wallet marketing and how does it work?

Mobile wallet marketing is a strategy that uses apps like Apple Wallet, Google Wallet, and Samsung Wallet to deliver digital passes such as loyalty cards, coupons, event tickets, and gift cards directly to a customer’s smartphone. Unlike email or SMS, these passes stay saved in the wallet, appear on the lock screen, and can send real-time push notifications, which leads to higher engagement and redemption rates.

Why should marketers use mobile wallet marketing in 2025?

Marketers should use mobile wallet marketing because traditional channels like email and SMS are seeing lower engagement. Mobile wallet passes offer persistent visibility, higher redemption rates, and personalized customer experiences. With wallet notifications and in-app presence, brands can build stronger loyalty, increase transaction value, and cut through digital noise.

How does Badge make mobile wallet marketing easier?

Badge provides a no-code mobile wallet platform that lets marketers create, design, and update wallet passes without depending on developers. With Badge, you can manage campaigns for Apple Wallet and Google Wallet from a single dashboard, push updates instantly, and trigger real-time notifications. It saves time, reduces technical overhead, and scales across multiple campaigns or locations.

Can I launch a mobile wallet marketing campaign without developers?

Yes. With Badge’s intuitive no-code interface, marketers can independently create and launch digital passes such as loyalty cards, coupons, or gift cards. Campaigns can be live in minutes, and updates can be managed instantly, without developer support.

How do mobile wallet notifications increase customer engagement?

Mobile wallet notifications are location-aware, behavior-triggered, and fully opt-in. For example, customers can receive a coupon reminder when they are near a store or a notification when loyalty points are about to expire. These timely, personalized messages appear directly on the lock screen, making them more visible and effective than traditional reminders.

What types of campaigns can I run with Badge?

With Badge, marketers can run a variety of mobile wallet campaigns including digital loyalty programs, branded gift cards, event ticketing, promotional coupons, and membership passes. All campaigns can be updated in real time and managed across Apple Wallet and Google Wallet with one platform.