If you're a marketer in 2025, you don’t need another stat to tell you that engagement is harder than ever. Email open rates? Slipping. SMS? Feels more invasive than effective. And digital ads? Most of them never even get seen.

But there’s one channel you might be overlooking. It’s already in your customers’ hands.

Welcome to mobile wallet marketing.

The Pocket-Sized Marketing Channel with Full-Sized Impact

Apple Wallet, Google Wallet, Samsung Wallet — they’ve quietly become more than just places to store boarding passes and credit cards. These apps are now prime real estate for marketers, giving you a spot to deliver real value, right where your audience is already paying attention.

Mobile wallet engagement isn’t about throwing messages into the void. It’s about showing up in a space that feels personal and frictionless.

And unlike an email that gets deleted or a text that gets swiped away, the things you place in a mobile wallet stick. That loyalty card? Still there. That mobile wallet coupon? Waiting to be used. That gift card? Just a tap away from redemption. This kind of persistence builds habit. And habits drive revenue.

Why Marketers Are Turning to Mobile Wallets (And Why It’s Finally Easy)

Until recently, launching anything in Apple Wallet or Google Wallet meant leaning heavily on engineering resources. It was a technical, time-consuming lift. But that’s no longer the case.

Today, no-code tools like Badge are making mobile wallet marketing finally accessible and effortless for marketers.

With Badge’s intuitive no-code UI, you can design, launch, and manage mobile wallet passes without writing a line of code. Whether you're introducing loyalty cards, sending personalized offers, or running time-sensitive promotions, Badge puts you in full control. No dev team required.

Create a campaign in minutes, push updates instantly, and make real-time changes across Apple Wallet and Google Wallet. All from one place.

Timing Is Everything — Badge Helps You Nail It

It’s not just about presence. It’s about timing. And with Badge, mobile wallet push notifications let you reach people at just the right moment.

• Customer walks near your store? Send a tap-to-use coupon that lives in their Apple Wallet.

• They haven’t redeemed their points? Drop a reminder with their current balance.

• Promotion ending soon? Nudge them before it expires.

These notifications are location-aware, behavior-triggered, and 100% opt-in. In other words, they’re timely and welcomed. A rare combo in today’s marketing mix.

So, What’s the Takeaway?

Mobile wallet marketing isn’t a “maybe someday” tactic. It’s already helping marketers drive engagement that sticks, actions that convert, and loyalty that lasts.

Just ask Carrefour. With Badge, they saw a 24% lift in average order value from mobile wallet users. Nineteen percent of transactions came from new loyalty sign-ups. And campaign management across hundreds of stores took less than one hour per month.

So if you’re looking for a channel that delivers contextually relevant messaging with strong engagement and transaction volume, mobile wallets are it.

Want to see how it works?

Request a demo to see how Badge makes mobile wallet marketing a breeze.