The wallet platform built for scale

Build, deploy, and measure customer experiences in Apple & Google Wallet
Book a Demo
Book a Demo
Trusted by leading businesses.

Wallets are the next customer interface.

Guaranteed reach
Guaranteed reach
Create and launch dynamic passes and wallet campaigns in minutes, with no coding required.
Frictionless adoption
Frictionless adoption
Create and launch dynamic passes and wallet campaigns in minutes, with no coding required.
Native messaging
Native messaging
Create and launch dynamic passes and wallet campaigns in minutes, with no coding required.
Effortless redemption
Effortless redemption
Create and launch dynamic passes and wallet campaigns in minutes, with no coding required.

Badge is the operating platform for mobile wallets

Issue
Integrate
Message
Measure
Embed

Create

Create mobile passes for customer wallets with a no-code UI built for marketers.

Connect

Connect to your CRM, CDP, POS, mobile app, and more with flexible APIs built for developers.

Engage

Engage customers with rewards, push notifications, and geofenced offers to drive incremental revenue.

Engage

Measure usage, engagement, transactions, and ROI to optimize every campaign.

Embed

Embed Badge into an existing platform as a white label solution for downstream merchants through the modular SDK.

Built to power wallets everywhere

Make wallet passes a real-time customer touchpoint, powered by live updates, location-based offers, and personalized content.

Retail & Commerce

Extend your loyalty, offers, and gift card programs to the channel your customers use everyday to shop and pay: Apple, Google, and Samsung wallets.

Use Cases
Loyalty
Offers
Gift Cards
Coupons
Geofenced Offers
Push Notifications
Marketing Campaigns
Card-Linked Offers
Lift
Incremental Value
Customer Lifetime Value
Average Order Value
Purchase Frequency
Enrollment Rate
Redemption Rate
Learn more
Learn more
Financial Services & Fintech

Extend your point programs, rewards, card-linked offers, and payments into the powerful channel that delivers personalized value to customers in real time.

Use Cases
Points
Rewards
Card-Linked Offers
Payments
Account Notifications
Lift
Earn and Burn
Arbitrage Yield
Activation
Retention
Spend
BNPL Volume
Upsells
Learn more
Learn more
Travel & Hospitality

Extend your bookings, tickets, and loyalty experiences into dynamic wallet passes customers can rely on for real-time updates and rewards.

Use Cases
Loyalty
Booking
Upgrades
Tickets
Boarding Passes
Card-Linked Offers
Lift
Customer Lifetime Value
Redemption Rate
Check-in Speed
Repeat Bookings
Share of Wallet
Learn more
Learn more
Sports & Entertainment

Extend your tickets, memberships, and offers into wallet experiences that keep fans connected to what they love, everywhere they go.

Use Cases
Memberships
Tickets
Offers
Season Passes
Fan Programs
Rewards
Message attendeees before, during, and after events
Update tickets without reissuing
Lift
Ticket Sales
Repeat Attendance
Check-in Speed
Engagement
At-Event Purchases
Event ROI
Learn more
Learn more

Turn wallets into a measurable surface

Higher revenue per customer

4%

Increase purchase frequency

17%

Increase in Basket Size

34%

To Launch

<72 hrs
90%

Increase in Campaign Redemption

Downstream Merchants Supported

200k

Time to market

“Badge is now the best way to engage Carrefour customers.”

Arthur Bradfer

Project Manager, Innovation

Carrefour

“Mobile wallets are where customers are now. That’s why we’re launching loyalty straight to wallets.”

Katrina Bossotti

Director, Global Consumer Experience & Engagement

Deckers Brands

“Dynamic passes are delivering engagement and results without the need for a native app.”

Frances Leake

Community Engagement Manager

Counter

“We used Badge to invite alumni in NYC to an event via push notifications. Then we put geofences around Grand Central and Penn Station to catch foot traffic. The event sold out. We've never been able to do that with email.”

Jeannie Daniel

Director, Recent Graduate Engagement

Yale University

1 / 6

Designed for enterprise demands

End-to-End Encryption
SOC 2 Type 2 Certified
Native Wallet Security
Localized for 70+ countries

Enterprise infrastructure

Designed for the scale, security, and governance enterprise teams expect.

Proven throughput

High-volume APIs powering millions of passes, across global markets.

Security by default

Encryption end to end, with native wallet protections from Apple and Google.

Compliance ready

SOC 2 certified, with GDPR readiness for enterprise security and data governance.

Partnership that lasts

Expert onboarding and guidance, plus dedicated support as you grow.

Flexible implementation

No-code workspace
No-code workspace
Create and launch dynamic passes in minutes, without writing code.
APIs for developers
APIs for developers
A unified API layer across Apple, Google, and Samsung, designed for consistent behavior.
Embeddable SDK for platforms
Embeddable SDK for platforms
Embed Badge capabilities into your product, white-labeled and with full design control.

Start building in wallets

Start simple, then deepen integration as your wallet program grows.
Contact Us
Contact Us
Thanks for reaching out
our request has been submitted successfully. Someone from the Badge team will follow up soon to schedule time and answer any questions.
See what you can build with Badge
See what you can build with Badge
Oops! Something went wrong while submitting the form.
Notification on a device screen from ArenaOne about adding $5 to balance redeemable at a concession stand, with a stadium track and seating in the background.