Stories, insights, and perspectives

From product deep dives to industry insights and growth stories. This is where we share what we’re learning, building, and testing as wallets become the next big customer channel.

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Guide

How Mobile Wallets are Revolutionizing Event Registration and Attendee Experiences

Dec 20, 2025
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Guide

Rethinking Mobile Offers: A Modern Guide for Wallet-Based Campaigns

Dec 13, 2025
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Guide

The Complete Guide to Mobile Wallet Gift Cards with Badge

Dec 10, 2025
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Case Study

How Carrefour Drove 34% Higher Spend with Badge’s Mobile Wallet API

Dec 8, 2025
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Guide

Mastering Mobile Wallet Marketing: Strategies for Seamless Integration

Dec 8, 2025
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Guide

The Marketer’s Guide to Loyalty Cards in Apple & Google Wallet with Badge

Dec 6, 2025
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Blog Post

Why Mobile Wallets are the Future of Personalized Marketing

Sep 12, 2025
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Blog Post

Convert Physical Gift Cards into Digital Wallet Passes with Badge

Sep 6, 2025
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“Badge is now the best way to engage Carrefour customers.”

Arthur Bradfer

Project Manager, Innovation

Carrefour

“Mobile wallets are where customers are now. That’s why we’re launching loyalty straight to wallets.”

Katrina Bossotti

Director, Global Consumer Experience & Engagement

Deckers Brands

“Dynamic passes are delivering engagement and results without the need for a native app.”

Frances Leake

Community Engagement Manager

Counter

“We used Badge to invite alumni in NYC to an event via push notifications. Then we put geofences around Grand Central and Penn Station to catch foot traffic. The event sold out. We've never been able to do that with email.”

Jeannie Daniel

Director, Recent Graduate Engagement

Yale University

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