Stories, insights, and perspectives

From product deep dives to industry insights and growth stories. This is where we share what we’re learning, building, and testing as wallets become the next big customer channel.

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Blog Post

How to Do More With Less in Event Marketing, Powered by Mobile Wallet Tech

Sep 3, 2025
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Blog Post

Badge x HeadBox: Doing More With Less in Modern Event Marketing

Jul 23, 2025
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Blog Post

Add Gift Cards to Apple Wallet and Google Wallet in Minutes—No Extra App Needed

Jul 22, 2025
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Blog Post

Turning Physical Gift Cards into Mobile Wallet Passes: What to Expect

Jul 17, 2025
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Blog Post

Why Badge is the Best Platform for Apple Wallet and Google Wallet Gift Cards

Jul 4, 2025
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Blog Post

What Are Mobile Wallet Gift Cards and How Do They Work?

Jul 2, 2025
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Blog Post

How to Combine Membership and Gift Card Benefits Using Badge

Jun 27, 2025
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Blog Post

How to Create and Launch Mobile Wallet Gift Cards with Badge

Jun 24, 2025
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“Badge is now the best way to engage Carrefour customers.”

Arthur Bradfer

Project Manager, Innovation

Carrefour

“Mobile wallets are where customers are now. That’s why we’re launching loyalty straight to wallets.”

Katrina Bossotti

Director, Global Consumer Experience & Engagement

Deckers Brands

“Dynamic passes are delivering engagement and results without the need for a native app.”

Frances Leake

Community Engagement Manager

Counter

“We used Badge to invite alumni in NYC to an event via push notifications. Then we put geofences around Grand Central and Penn Station to catch foot traffic. The event sold out. We've never been able to do that with email.”

Jeannie Daniel

Director, Recent Graduate Engagement

Yale University

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