Stories, insights, and perspectives

From product deep dives to industry insights and growth stories. This is where we share what we’re learning, building, and testing as wallets become the next big customer channel.

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Case Study

Pine Labs Launched Google Wallet Gift Cards Across 70,000 Merchants with Badge

Jun 10, 2025
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Blog Post

Mobile Wallet Loyalty Programs: How to Drive Retention and ROI with Badge

Jun 5, 2025
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Blog Post

Badge’s Guide to Creating Digital Membership Cards That Drive Engagement

Jun 5, 2025
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Blog Post

How to Integrate QR Code Event Check-in with Badge in Under 30 Minutes

May 22, 2025
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Blog Post

Why Mobile Wallets are the Smarter Event Check-in App

May 22, 2025
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Blog Post

Smarter Mobile Ticketing: Engage Attendees with Wallet Passes

May 22, 2025
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Blog Post

Mobile Wallet Marketing: 5 Campaign Types That Deliver Results

May 15, 2025
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Blog Post

5 Ways to Create High-Impact Mobile Wallet Campaigns That Drive Engagement

May 15, 2025
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“Badge is now the best way to engage Carrefour customers.”

Arthur Bradfer

Project Manager, Innovation

Carrefour

“Mobile wallets are where customers are now. That’s why we’re launching loyalty straight to wallets.”

Katrina Bossotti

Director, Global Consumer Experience & Engagement

Deckers Brands

“Dynamic passes are delivering engagement and results without the need for a native app.”

Frances Leake

Community Engagement Manager

Counter

“We used Badge to invite alumni in NYC to an event via push notifications. Then we put geofences around Grand Central and Penn Station to catch foot traffic. The event sold out. We've never been able to do that with email.”

Jeannie Daniel

Director, Recent Graduate Engagement

Yale University

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