Stories, insights, and perspectives

From product deep dives to industry insights and growth stories. This is where we share what we’re learning, building, and testing as wallets become the next big customer channel.

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Blog Post

Mobile Wallet Campaign Best Practices: A Marketing Playbook for Higher Engagement

May 15, 2025
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Blog Post

Mobile Wallet Offers: A Smarter Way to Drive Digital Customer Engagement

May 13, 2025
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Blog Post

From Passes to Loyalty: Why Mobile Wallets Are Your Next High-ROI Engagement Channel

May 8, 2025
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Blog Post

Your Next Big Channel: Mobile Wallet Marketing with Badge

May 8, 2025
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Blog Post

Set Up Mobile Wallet Offers with Badge API: A Step-by-Step Guide

May 8, 2025
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Blog Post

Simplify Mobile Wallet Integration with Badge, Your Customer Engagement Platform

May 8, 2025
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“Badge is now the best way to engage Carrefour customers.”

Arthur Bradfer

Project Manager, Innovation

Carrefour

“Mobile wallets are where customers are now. That’s why we’re launching loyalty straight to wallets.”

Katrina Bossotti

Director, Global Consumer Experience & Engagement

Deckers Brands

“Dynamic passes are delivering engagement and results without the need for a native app.”

Frances Leake

Community Engagement Manager

Counter

“We used Badge to invite alumni in NYC to an event via push notifications. Then we put geofences around Grand Central and Penn Station to catch foot traffic. The event sold out. We've never been able to do that with email.”

Jeannie Daniel

Director, Recent Graduate Engagement

Yale University

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